Hi, I'm Sara Ashrafi.
I’m a visual and product designer based in the Netherlands, creating simple and thoughtful digital experiences. My work spans UI/UX design, branding, design systems, and digital products. I enjoy transforming complexity into clarity and designing experiences that feel both useful and human.
Originally from Iran, I moved to the United States over a decade ago and now call the Netherlands home. Living across different cultures has shaped the way I see design as a tool for connection, understanding, and positive change.
Beyond design, I find inspiration in travel, meditation, books, music, and the outdoors. I'm endlessly curious about people, places, and ideas, and I believe some of the best creativity begins with genuine human connection.